Top 5 Consumer Finance Apps in Romania for Q4 2021: Performance Insights

In the fourth quarter of 2021, Romania's top 5 consumer finance applications displayed varied performance metrics in terms of weekly downloads and active users. Here’s a closer look at how each app fared during this period.

YOU BRD saw a steady increase in weekly downloads, peaking at 22.7K in the week of October 25. However, there was a significant drop towards the end of the quarter, with downloads falling to 6.4K by the last week of December. Active users exhibited a relatively stable trend, starting at 185.2K in the last week of September and reaching a peak of 215.5K in mid-December before slightly dropping to 196.7K by year-end.

Noul Raiffeisen Smart Mobile maintained a consistent download rate throughout the quarter, with a high of 12K downloads during the week of December 6. Active users fluctuated, starting at 406.5K in late September and ending at 376.4K in the final week of December. The app experienced a peak in active users at 419.5K in mid-December.

NeoBT displayed a moderate download trend, with a notable peak of 12.1K downloads in mid-November. Active users also showed positive growth, starting at 105.9K in late September and peaking at 119.9K in mid-December before ending the quarter at 111.5K.

George Romania experienced a peak in weekly downloads at 11.6K in late September but saw a decline to 7.2K by the end of December. Active users increased steadily, starting at 324.1K and reaching a high of 374.6K in early December before slightly declining to 331.2K by the end of the quarter.

ING HomeBank started the quarter with 6.8K downloads, peaking at 7.2K in mid-November, and ending with 5.3K in the last week of December. The app's active users showed a downward trend, starting at 566.7K and ending the quarter at 527K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower’s platform.